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The smartest move isn’t always the biggest. It’s the one that fits. Explore three considered paths through the Decision Lens, then refine your direction in Private Fitting—built around your vision, not a preset package.
No off-the-rack answers. No pressure to make the biggest move.
EXPLOREEVALUATEDECIDE
THE RIGHT MOVE ISMADE TO MEASURE.NOT JUST MADE TO IMPRESS.
1PRIVATE VIEWING→2PRIVATE FITTING
STEP 1 OF 2 · THE DECISION LENS
PRIVATE VIEWING.
Look closely. Choose intentionally. Compare all three moves through five perspectives, then select the one you want to explore further.
STEP 1 · PRIVATE VIEWING
Explore the five perspectives, select a move, then complete Private Viewing below to enter Step 2 · Private Fitting.
Move 1 · Foundation
THE BISHOP’S BLUEPRINT
Build Your Foundation
When the vision is promising but the direction needs sharpening. Research, brand positioning, content direction, channel priorities, and meaningful measures.
2signature content pieces / month
1 / 5 · WHERE YOU ARE
THE SIGNALA strong idea needs a sharper direction.
WHAT IT MEANSYour market, offer or audience is still being defined—or deserves a careful rethink.
FIRST PRIORITYValidate demand, position the brand, and set priorities.
2 / 5 · WHAT NEEDS FIXING
THE FRICTIONToo many assumptions; not enough clarity.
WHERE IT SHOWSWho needs this? Why would they choose it? Which opportunities deserve the next investment?
WHAT TO FIXResolve assumptions and choose the right opportunities.
3 / 5 · HOW WORK HAPPENS
THE APPROACHDiscover, define, prioritize.
WHAT IT INCLUDESResearch, positioning, content strategy, channel direction, analytics and strategic review form the base.
HOW TO STARTBuild a practical, decision-ready strategic foundation.
4 / 5 · WHAT PROGRESS LOOKS LIKE
THE OUTCOMEA direction the business can defend.
WHAT CHANGESClearer market insight, messaging, positioning and a decision framework for what deserves effort.
WHAT TO MEASURETrack clearer positioning and audience understanding.
5 / 5 · WHAT IT ASKS OF YOU
THE REQUIREMENTTime to think before increasing spend.
WHAT IT TAKESWillingness to share business context, make strategic choices and establish a realistic foundation.
BE READY TOShare context and make the core strategic decisions.
Move 2 · Expansion
THE KNIGHT’S ADVANTAGE
Expand Your Strategy
When the foundation is ready to work harder. Bring digital experiences, social operations, conversion, automation, and customer journeys into better alignment.
4signature content pieces / month
1 / 5 · WHERE YOU ARE
THE SIGNALThe direction exists; the operation needs to catch up.
WHAT IT MEANSYou know what you want to build, but delivery across channels, systems or customer touchpoints is uneven.
FIRST PRIORITYConnect the systems and channels you already use.
2 / 5 · WHAT NEEDS FIXING
THE FRICTIONGood ideas are trapped between disconnected parts.
WHERE IT SHOWSWebsite friction, inconsistent publishing, missing follow-up, CRM gaps or low conversion reduce momentum.
WHAT TO FIXRepair weak handoffs, follow-up, and conversion paths.
3 / 5 · HOW WORK HAPPENS
THE APPROACHDesign, implement, refine.
WHAT IT INCLUDESThe foundation plus selected web work, social management, automation, customer journeys and optimization.
HOW TO STARTPrioritize implementation, then improve what performs.
4 / 5 · WHAT PROGRESS LOOKS LIKE
THE OUTCOMEA connected engine with fewer leaks.
WHAT CHANGESMore coherent digital experiences, follow-up, execution rhythms and useful performance measures.
WHAT TO MEASUREMeasure conversion, follow-up, and operating consistency.
5 / 5 · WHAT IT ASKS OF YOU
THE REQUIREMENTOwnership to put decisions into practice.
WHAT IT TAKESCapacity for implementation, systems access, reviews and ongoing improvements with agreed responsibilities.
BE READY TOAssign owners, grant agreed access, and review progress.
Move 3 · Leadership
THE QUEEN’S STRATEGY
Lead Your Market
When the ambition calls for orchestration. Integrated campaigns, video and commercial production, partnerships, publicity, and advanced strategic leadership.
6signature content pieces / month
1 / 5 · WHERE YOU ARE
THE SIGNALThe mandate is broad and demands orchestration.
WHAT IT MEANSMultiple teams, launches, campaigns or creative disciplines need one connected strategic lead.
FIRST PRIORITYAlign teams and decisions around a broader mandate.
2 / 5 · WHAT NEEDS FIXING
THE FRICTIONGreat initiatives compete for attention instead of amplifying each other.
WHERE IT SHOWSComplex launches, larger campaigns, production and partnerships need one shared direction.
WHAT TO FIXUnify the campaigns and creative work across teams.
3 / 5 · HOW WORK HAPPENS
THE APPROACHDirect, produce, coordinate.
WHAT IT INCLUDESThe Knight capabilities plus broader campaign execution, production, partnerships, publicity and ongoing leadership.
HOW TO STARTCoordinate creative, campaign, and partnership work.
4 / 5 · WHAT PROGRESS LOOKS LIKE
THE OUTCOMEOne market-facing story at full strength.
WHAT CHANGESIntegrated campaigns, stronger creative consistency, informed coordination and measurable campaign learning.
WHAT TO MEASUREConnect campaign insight to creative and business goals.
5 / 5 · WHAT IT ASKS OF YOU
THE REQUIREMENTLeadership alignment across a bigger program.
WHAT IT TAKESA clear vision, key decision-makers, production coordination and a tailored multi-workstream mandate.
BE READY TOAlign leadership, approvals, timing, and workstreams.
Each move builds on earlier capabilities. This lens compares the nature of the engagement—not guaranteed deliverables or fixed prices. Exact scope and investment are tailored in writing.
STEP 1 · PRIVATE VIEWINGSelect a move to continueSelected · The Bishop’s BlueprintSelected · The Knight’s AdvantageSelected · The Queen’s Strategy
Choose your preferred strategy above. Then complete Private Viewing to unlock Step 2 · Private Fitting.
Select a Move to Continue
STEP 2 OF 2 · THE STRATEGY FIT
PRIVATE FITTING.
Evaluate. Refine. Decide.
STEP 2 · PRIVATE FITTING
Review your selected move, then answer ten strategic questions to discover your fit.
✓
YOUR SELECTED MOVE
The Bishop’s BlueprintMove 1 · Foundation
The Knight’s AdvantageMove 2 · Expansion
The Queen’s StrategyMove 3 · Leadership
Selected
Your starting point for the ten-question strategy assessment.
2 / THE MEASUREMENTS
PREPARE YOUR MEASUREMENTS.
Answer from your business reality right now. No personal details, contact form, or submission is required.
THE FITTING CONSULTATION
TEN QUESTIONS. ONE SMARTER START.
Answer each question to unlock the next. You can always return to earlier questions and change your answers.
2345678910
Question 1 of 10Question 2 of 10Question 3 of 10Question 4 of 10Question 5 of 10Question 6 of 10Question 7 of 10Question 8 of 10Question 9 of 10Question 10 of 10All 10 answers reviewed
Answer the current question to unlock Next and the following number. Completed questions remain available to review.
Your consultation · 10 answers
Your measurements are complete.
Your answers are ready. When the interactive scoring is available, your suggested starting strategy appears here. Otherwise, review your answers and explore any of the three moves below. No information is submitted or saved.
An excellent tailor begins with precise measurements. This fitting goes deeper than a quick quiz: strategy, customers, infrastructure, execution, ambition and readiness.
10 considered answers · No personal information required · Nothing submitted or saved. The recommendation is guidance, not a quote, diagnosis or condition of working with CME.
“THE RIGHT START ISN’T THE LOUDEST MOVE. IT’S THE ONE YOUR BUSINESS CAN ACTUALLY USE.
Question 1 of 10STRATEGIC FOUNDATION
What is the next decision your brand needs to make?
Choose the answer that reflects your reality right now, not the one that sounds most ambitious.
Your considered starting point · 10 responses reviewed
THE BISHOP’S BLUEPRINT
Your answers suggest a foundation-first conversation with CME.
What shaped this suggestion
This is a starting recommendation, not a fixed package decision. You can discuss any of the three.
Your ten measurements are complete. Review the suggestion, then choose whichever strategy deserves your next move. Each choice opens its dedicated page in a new tab.
